Marketer's guide to Midjourney: The innovative AI art generator tool

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Daria Tcvetkova
ai art generator
Updated Oct 12, 2023 | Published Oct 12, 2023 | 20 Min. Read

Midjourney is a cutting-edge AI art tool that enables users to generate unique and creative images. Unlike traditional art generation tools, Midjourney employs the power of Artificial Intelligence (AI) to create images that are often surprising, unexpected, and fascinating. In this guide, we will explain how to use Midjourney and provide tips and tricks to help you get the most out of your experience.
To get started with the Midjourney art app, you will need to visit the Midjourney website and create an account. Once you have created your account, you can start generating images by following these steps:

  • Choose a picture size: Midjourney allows you to choose from various image sizes, such as 256 x 256, 512 x 512, 1024 x 1024, or 2048 x 2048 pixels. Depending on your needs, you can choose the size that works best for you.
  • Choose a prompt: A prompt is a short phrase or sentence that describes what you want your generated images to look like. For example, you can use prompts like "A cat playing guitar" or "A spaceship flying over a city." Midjourney requires a prompt to generate pictures, so make sure to choose one that is specific and detailed.

Examples of the text-to-image prompts:

Following the principle that a picture is worth a thousand words, Midjourney offers an intuitive feature that allows users to input text and witness the magic of AI converting it into captivating visuals. By leveraging simple commands, this tool taps into its vast database and advanced AI algorithms to bring your textual descriptions to life. Here are a few examples to showcase the potential of these prompts in Midjourney:
Text prompt: “A spaceship flying over a city”.
This prompt is not very specific therefore it creates a lot of variation in pictures and will not lead to particular results, which is the main goal of image generation.
Text prompt: “Green industrial military spaceship flying over a cyberpunk city”.
You can clearly see how additional words in a prompt make generation more stable and specific.

Step-by-step guide to Midjourney:

To get the most out of this powerful tool and dive into the nuances of AI-generated imagery, it's crucial to understand its step-by-step functionalities. This guide breaks down the essentials, ensuring you're equipped to craft exceptional visuals with ease. Let's get started:

  • Choose a model: Midjourney has several models that generate different styles of images. You can choose from models like "DALL-E 2," "CLIP," or "CLIP + VQGAN." Each model has its own strengths and weaknesses, so try experimenting with different models to see what kind of images you can create.
  • Generate the image: Once you have chosen your image size, prompt, and model, click on the "Generate" button to create your image. Depending on the complexity of your prompt and the model you are using, it may take several seconds or even minutes for Midjourney to generate the image.
  • Refine the picture: Midjourney allows you to refine your image by adjusting parameters like the number of iterations, the temperature, and the contrast. The number of iterations controls how long the AI processes the image, the temperature controls the level of randomness and creativity, and the contrast controls the overall brightness and contrast of your AI art. You can also choose to use a mask to control where the AI focuses its attention.
  • Download the photo: Once you are satisfied with your result, you can download it in various formats like PNG, JPG, or SVG. You can also share your AI art on social media or with other Midjourney users.

Parameters in Midjourney

Parameters are options added to a prompt that change how AI-generated images are created. Parameters can change an image's aspect ratios, switch between Midjourney model versions, change which upscaler is used, and lots more.

Parameters are always added to the end of a prompt. You can add multiple parameters to each prompt.

Using an Apple device? Many Apple devices automatically change double hyphens (--) to an em-dash (—). Midjourney accepts both!

Basic parameters

Aspect Ratios
--aspect, or --ar Change the aspect ratio of a generation.

--chaos <number 0–100> Change how varied the results will be. Higher values produce more unusual and unexpected generations.

--no Negative prompting, --No plants would try to remove plants from the picture.

--quality <.25, .5, 1, or 2>, or --q <.25, .5, 1, or 2> How much rendering quality time you want to spend. The default value is 1. Higher values cost more and lower values cost less.

--repeat <1–40>, or --r <1–40> Create multiple Jobs from a single prompt. --repeat is useful for quickly rerunning a Job multiple times.

--seed <integer between 0–4294967295> The Midjourney bot uses a seed number to create a field of visual noise, like television static, as a starting point to generate the initial image grids. Seed numbers are generated randomly for each picture but can be specified with the --seed or --sameseed parameter. Using the same seed number for ai image generator will produce similar ending images.

--stop <integer between 10–100> Use the --stop parameter to finish a Job partway through the process. Stopping a Job at an earlier percentage can create blurrier, less detailed results.

--style <4a, 4b, or 4c> Switch between versions of the Midjourney Model Version 4 --style <cute, expressive, or scenic> Switch between versions of the Niji Model Version 5

--stylize <number>, or --s <number> parameter influences how strongly Midjourney's default aesthetic style is applied to Jobs.

--tile parameter generates images that can be used as repeating tiles to create seamless patterns.

--uplight Use an alternative "light" upscaler when selecting the U buttons. The results are closer to the original grid picture. The upscaled image is less detailed and smoother.

--upbeta Use an alternative beta upscaler when selecting the U buttons. The results are closer to the original grid image. The upscaled images have significantly fewer added details. Here are the examples for some of the parameters:
Text prompt: “Green industrial sharp edges military spaceship flying over a cyberpunk city --ar 16:9 --chaos 30 --no sky --quality 2”. Generation takes way longer but end results are very detailed and specific.

Tips and tricks for using AI art generation tool

The world of art is changing fast thanks to AI. With tools like Midjourney, creating AI-generated art has never been easier. Instead of spending hours trying to draw art, you can now use an AI art app and get unique results in no time. What's cool is that you can choose from different art styles, making each piece special. And if you're looking to save money, there are free AI art generator options out there. So, if you're thinking about diving into AI-generated art or just chatting about it with friends, remember that we're in a new age where machines and creativity come together.

Experiment with prompts

Midjourney generates visuals based on the prompts you provide. Experiment with different prompts to see what kind of pictures you can create. Try using specific details like colours or textures to get more personalized results. You can also try using prompts that are open-ended or abstract to create more interesting and unexpected visuals.

Play with the parameters

Midjourney allows you to adjust several parameters like the number of iterations, the temperature, and the contrast. Play around with these parameters to create unique variations of your picture. For example, increasing the temperature can lead to more creative and unpredictable visuals, while decreasing the contrast can create a more dreamlike and surreal effect.

Use masks

Masks can be used to control where the AI focuses its attention when generating a picture. Try using masks to create more intricate and detailed images. You can create masks by using tools like Photoshop or GIMP, or you can create masks directly in Midjourney using the "Mask" feature. Masks can be used to create more precise and specific details in your picture or to highlight certain areas or objects in your prompt.

Give feedback

Midjourney is still in development, and your feedback can help improve the tool. If you encounter any issues or have suggestions for improvements, be sure to give feedback to the Midjourney team. You can do this by clicking on the "Feedback" button on the Midjourney website. Moreover, if you're looking to discuss AI art, its potentials, limitations, or simply share your experiences, the Midjourney community is always eager to engage. Your insights not only shape the platform but also contribute to the broader conversation about the future of AI in artistry.

Explore the gallery

Midjourney has a gallery of photos that have been generated by other users. Explore the gallery to see what kind of visuals are possible with Midjourney, and get inspiration for your own creations. You can also share your own visions in the gallery to showcase your pixel art, and get feedback from other users.

Create AI-generated art with these prompts

Diving deep into the Midjourney platform, there are several essential prompts designed to streamline your experience and optimize your AI-generated artwork. Whether you're looking to create art or simply navigate the platform, these prompts have got you covered. Here's a quick guide to get you started:

  • /imagine: The command to generate a picture.
  • /help: Get information about Midjourney.
  • /info: Show information about your account and usage.
  • /subscribe: A link to your subscription plan or cancellation.
  • /fast: Changes a new billing mode based on GPU time.
  • /relax: Switch to relax mode.
  • /show: Lets you recover a previous job from its Job ID.
  • /private: Activates private mode, making your AI art invisible to other users.
  • /public: Makes all of your artwork public.
  • /prefer: Gives you access to settings.


Midjourney is an advanced AI art generator that enables users to create unique and diverse images. By following the tips and tricks outlined in this guide, you can design stunning visuals and have fun experimenting with different prompts, models, and parameters. Whether you're an artist, designer, or simply someone who loves to create, Midjourney offers a fun and exciting way to explore the possibilities of artificial intelligence in art. Book a demo with Martekings to discover how to maximize the potential of Midjourney AI and create captivating visuals that will engage your audience.