SEO uses keywords to identify pages which correspond to a user's search criteria. When the webpage appears relevant and valuable, Google gives it to users. Generally, Google uses SEO algorithm to determine how to rank a website. Google's algorithm constantly changes yet the company prioritizes customer experience.
AI is enhancing on-page optimization by providing data-driven insights and recommendations to improve the content structure, meta descriptions, tags, and user experience.
By analyzing user behaviour, search intent, and competitor data, AI-powered tools can help businesses optimize their content to meet both search engine and user requirements. Notable AI-driven on-page optimization tools include:
- Clearscope. Clearscope uses AI to analyze top-ranking content for a specific keyword. It provides insights and recommendations to optimize your content for better search performance.
- Surfer SEO. Surfer SEO is an AI-driven on-page optimization tool that offers data-driven content and keyword optimization recommendations to improve search rankings.
- PageOptimizer Pro. PageOptimizer Pro is an AI-powered on-page SEO tool that provides actionable recommendations to optimize content, based on insights from competitors and ranking factors.