Marketer's Guide to Midjourney: The Revolutionary AI Art Tool

Ayush Parti
Updated May 3, 2023 | Published May 3, 2023 | 5 Min. Read

Marketer's Guide to Midjourney: The Revolutionary AI Art Tool

Midjourney is a cutting-edge AI art tool that enables users to generate unique and creative images. Unlike traditional art tools, Midjourney employs the power of artificial intelligence to create images that are often surprising, unexpected, and fascinating. In this guide, we will explain how to use Midjourney and provide tips and tricks to help you get the most out of your experience.

Getting Started with Midjourney

To get started with Midjourney, you will need to visit the Midjourney website and create an account. Once you have created your account, you can start generating images by following these steps:

1. Join the Midjourney Discord
Visit and click on "Join the Beta" or directly access the Midjourney Discord.
(You must have a verified Discord login before joining the Midjourney Discord server.)

2. Locate a Newbies Channel
On the Midjourney Official Server: Choose any newbies-# channel visible on the left sidebar.
On Other Servers: Use the Midjourney Bot to generate images on any server that has invited the Bot. Look for instructions on your server for Bot usage.

3. Utilize the /imagine Command
About Discord Commands:
  • Engage with the Midjourney Bot on Discord. Commands enable image creation, default setting adjustments, user info monitoring, and other useful functions.
  • The /imagine command generates a one-of-a-kind image based on a brief text description.
  • Enter /imagine prompt or choose the /imagine command from the slash commands pop-up.
  • Provide a description for the image you want to create in the prompt field.
  • Press return to send your message.

4. Generate the Image
Once you have chosen your image size, prompt, and model, click on the "Generate" button to create your image. Depending on the complexity of your prompt and the model you are using, it may take several seconds or even minutes for Midjourney to generate the image .

5. Upscale or Produce Variations
Once the initial image grid is complete, two rows of buttons will appear:[image of the Midjourney Discord button interface after generating a grid of images]
  • U1 U2 U3 U4
U buttons enlarge the selected image, adding more detail.
  • V1 V2 V3 V4
V buttons create subtle variations of the chosen grid image. Producing a variation generates a new image grid resembling the overall style and composition of the selected image.

6. Download the Image
Once you are satisfied with your image, you can download it in various formats like PNG, JPG, or SVG. You can also share your image on social media or with other Midjourney users.

7. Choose a Subscription Plan
Trial users receive approximately 25 free Jobs. Jobs don't currently expire but also don't renew. To create more images, use the /subscribe command in any {{glossary.Bot Channel}} to generate a personal link to the Midjourney account page. Do not share this personal link with others.

Tips and Tricks for Using Midjourney

  1. Opt for familiar words like pirate, mermaid, spaceship, superhero, and unicorn.
  2. Make your phrase more specific, e.g., "A vibrant phoenix soaring above a mystical forest under a starry night sky."
  3. Combine descriptive adjectives to capture the essence of your desired image, such as "elegant, bold, textured, ethereal, colossal, dynamic."
  4. To incorporate a particular art style, mention a renowned artist like Claude Monet, Andy Warhol, Frida Kahlo, or Georgia O'Keeffe.
  5. Specify the style you prefer using terms like "Art Nouveau, Expressionism, Futurism, Gothic, Pop Art, Romanticism, Steampunk, Urban, Watercolor, Zen."
  6. For more precise outcomes, include specific computer graphics techniques like Blender, Unity, or PBR Rendering.

Prompts that can be used in Midjourney

Give these prompts a try on Midjourney and watch the magic unfold!

  1. A serene landscape with a flowing river and a majestic mountain in the background, realism, 16:9
  2. A futuristic city skyline at sunset, reflecting vibrant colors on the glass buildings, impressionist painting, 3D
  3. A cozy, rustic cabin in a snow-covered forest with warm light glowing from the windows, dystopian background
  4. A steampunk-inspired airship flying over a bustling Victorian-era city, abstract art
  5. A tranquil beach scene with palm trees, white sand, and crystal-clear turquoise water.
  6. An enchanted forest with magical creatures, sparkling waterfalls, and towering ancient trees.
  7. A vintage diner from the 1950s, complete with neon signs and classic cars parked outside.
  8. A mystical library filled with ancient books, floating candles, and secret passageways.
  9. A colorful coral reef teeming with marine life, including vibrant fish and sea turtles.
  10. A lively street market in a bustling Asian city, with vibrant lanterns and various food stalls.
  11. A quaint cobblestone street in a European village, lined with charming cafes and flower shops.
  12. A group of playful kittens in a meadow, surrounded by colorful butterflies and blooming flowers.
  13. A tranquil Japanese Zen garden with a wooden bridge, koi pond, and cherry blossom trees.
  14. A space station orbiting a beautiful, distant exoplanet with multiple moons.
  15. A roaring 1920s speakeasy, filled with lively flapper dancers and musicians playing jazz.
  16. A magical floating island in the sky with cascading waterfalls and lush greenery.
  17. A classic Parisian street scene with a view of the Eiffel Tower and a bustling café terrace.
  18. A majestic medieval castle surrounded by a moat, with knights on horseback and a bustling marketplace.
  19. A vibrant city park in autumn, with colorful leaves falling and people enjoying a crisp day.
  20. A breathtaking panoramic view of the Grand Canyon at sunrise, with red rock formations and a winding river below.


Midjourney is a revolutionary AI art tool that enables users to generate unique and creative images. By following the tips and tricks outlined in this guide, you can create stunning images and have fun experimenting with different prompts, models, and parameters. Whether you're an artist, designer, or simply someone who loves to create, Midjourney offers a fun and exciting way to explore the possibilities of artificial intelligence in art.