Let’s talk about each of the timeline’s steps.
- Hook - the part that grabs the viewer's attention and makes them want to watch more. It can be a catchy phrase, a funny moment, or an exciting visual. It should be short and to the point, and it should make the viewer want to learn more about what you are offering. After that stage, the viewer can skip the ad video.
- Problem - the issue that the product or service is trying to solve. It should be clearly stated in the script so that viewers understand why they should buy the product or service.
- Solution - it is how your product or service is solving the problem previously described to make the viewers understand what they are getting by choosing your product and how it works.
- Credibility - your product or service should be backed up with facts and evidence that demonstrate why it is beneficial. Additionally, any claims made in the script should be supported by reliable sources such as industry experts, customer reviews, or research studies.
- Product Overview - a brief description of your product or service. It should include key features, benefits, and any other information that will help viewers understand why they should purchase the product or service.
- CTA - (call to action) in the ad video should be a clear and concise statement that encourages viewers to take the next step. This could be signing up for a newsletter, visiting a website, or making a purchase.
- High Note - a memorable and impactful statement that leaves viewers with a positive impression of the product or service. This could be a quote from a customer, a statistic about the product, or an inspiring message about how the product can help people.
Creating an effective ad video requires careful planning and consideration. By following this script guideline you can be sure that the message is clear and concise.Martekings: your one-stop solution for producing high-quality ad videos.If you are trying to scale your business or generate leads effectively, Martekings can help you create impactful content that creates value for customers while being cost-effective. Still not convinced? Book a demo and we’ll be happy to walk you through our services!