Jack Khrapkov
A guideline to help you create an engaging and memorable ad video
Updated Feb. 15, 2023 | Published Feb. 15, 2023 | 3 Min. Read

In order to promote a product or service, it is necessary to create an engaging and memorable ad video. To ensure that the ad is effective, it should be creative and straight to the point in order to capture the viewer's attention immediately and make it more likely to be watched all the way through. Moreover, it is better to be short and concise as people are more tend to watch a shorter video than a longer one.
How should you approach such a challenging task? Here is a quick plan for a basic understanding of the process:

  1. Decide on the message you want to convey.
  2. Create a script that conveys the message in a concise and engaging way.
  3. Choose visuals that will help tell the story and capture the viewer's attention.
  4. Record the video and edit it to make sure it is clear and concise.
  5. Add music, sound effects, and other elements to enhance the video.
  6. Upload the video to YouTube or other platforms and promote it through social media or other channels.

Let’s have a closer look at the second step - the video script. Here is the video script template we advise you to follow to create an attention-grabbing ad video:
Let’s talk about each of the timeline’s steps.

  1. Hook - the part that grabs the viewer's attention and makes them want to watch more. It can be a catchy phrase, a funny moment, or an exciting visual. It should be short and to the point, and it should make the viewer want to learn more about what you are offering. After that stage, the viewer can skip the ad video.
  2. Problem - the issue that the product or service is trying to solve. It should be clearly stated in the script so that viewers understand why they should buy the product or service.
  3. Solution - it is how your product or service is solving the problem previously described to make the viewers understand what they are getting by choosing your product and how it works.
  4. Credibility - your product or service should be backed up with facts and evidence that demonstrate why it is beneficial. Additionally, any claims made in the script should be supported by reliable sources such as industry experts, customer reviews, or research studies.
  5. Product Overview - a brief description of your product or service. It should include key features, benefits, and any other information that will help viewers understand why they should purchase the product or service.
  6. CTA - (call to action) in the ad video should be a clear and concise statement that encourages viewers to take the next step. This could be signing up for a newsletter, visiting a website, or making a purchase.
  7. High Note - a memorable and impactful statement that leaves viewers with a positive impression of the product or service. This could be a quote from a customer, a statistic about the product, or an inspiring message about how the product can help people.
Creating an effective ad video requires careful planning and consideration. By following this script guideline you can be sure that the message is clear and concise.

Martekings: your one-stop solution for producing high-quality ad videos.

If you are trying to scale your business or generate leads effectively, Martekings can help you create impactful content that creates value for customers while being cost-effective.

Still not convinced? Book a demo and we’ll be happy to walk you through our services!

Follow the updates!
00580 Helsinki
Työpajankatu 17
Martekings OY